Growth Hacker Marketing - Ryan Holiday

Growth Hacker Marketing

By Ryan Holiday

  • Publication Date: 2014-09-30
  • Genre: Marketing & Sales
4.5 Score: 4.5 (From 26 Ratings)

Book Overview

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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Users Reviews

  • Simply wonderful

    5
    By AdaStory
    To whoever is trying to launch a new product, start a new venture or just interested on how to grow an existing business, this book is a MUST!